Saks OFF 5TH
Holiday 2022
Design, Animation
Team: Saks OFF 5TH Creative Team
Role: Designer & Animator
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood, Saera Lee, Ralph Macabitas
Designer: Deidre Waski, Mary Esposito, Bingbing Zhang, Kristiana Gabrielle, Caroline Ramsey, Grace Heslip, Jordan Dorowski
Motion Graphic Designer: Nick Xu
Saks OFF 5TH 2022 Holiday campaign is all about celebrating the season with gifts that truly stand out. The idea of "Gifts to Show OFF" has inspired us to create a campaign that showcases unique, surprising gifts for holiday shopping that will impress everyone.
We curated a collection of products that meet this standard, from luxury fashion items to one-of-a-kind home decor pieces. We wanted to go beyond the typical holiday gift offerings and offer something truly special and unforgettable.
Campaign Typography
In-Store Signages
Paid Social
Taxi Topper Ads
Out-of-Home Ads
