Rose Center for
Earth and Space
Brand Identity, Motion
This is a self initiated rebrand project for Rose Center for Earth and Space.
The Rose Center for Earth and Space is a part of the American Museum of Natural History in New York City, focusing on the nature of galaxies, and the dynamic feature of planet Earth.
Its subject matter and architecture structure stand out from the rest part of AMNH. In addition to that, astronomy is also one of my interests. So I think it's fun to create an exclusive identity system just for them.
From Rose Center's architecture structure to celestial objects, planetary orbits, astronomical diagrams, I noticed a lot of circular shapes.
Starting from a circle, as the main symbol of Rose Center, I developed six other symbols based on the circular form, also inspired by common astronomical subjects. They could work as a system and alternate each other in applications like posters and tickets.
featuring special moon phase event