![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/924a16f8-f217-4ece-ab2f-0c8f6f94e063_rw_1920.jpg?h=efd4ecbfa132edfec144aff3a6e259e3)
OFF 5TH Rewards
Print, Digital, Motion Design
Team: SO5 Creative Team
Role: Designer, Animator
Design Director: Sheilini Singh
Senior Design Manager: Sasha Prood, Saera Lee
Motion Graphic Designer: Nick Xu
On May 25, 2022, Saks OFF 5TH launched OFF 5TH Rewards, a new loyalty program where customers can earn points on every purchase and receive other benefits such as free shipping and access to special member-only sales and events.
OFF 5TH Rewards -
Launching Campaign
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/3d49ac73-6c77-4e57-80f8-156505998cfc_rw_1920.jpg?h=4f54312b35b3b1f6452f1e640a2c1e3e)
OFF 5TH Rewards Logo & Monogram
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/aa24a4b7-fcb4-4abc-994b-b12da784af25_rw_1920.jpg?h=fce6062639110effa3afd6e00087f097)
OFF 5TH Rewards Color Palette
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/2d46756a-4378-4950-8286-242e252ab648_rw_1920.jpg?h=c17dc88bcc8b7b4e5e12e1b355b0ceb6)
OFF 5TH Rewards In-Store Signages
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/adebbb6e-804d-4fb6-ac28-d0b1605893e6_rw_1920.jpg?h=dded1d9d8dd6bb3b60fa1b21915f2500)
OFF 5TH Rewards Paid Media Banners
OFF 5TH Rewards Paid Media Instagram Stories
OFF 5TH Rewards -
Sweepstakes 2022
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/bbfbc5f9-1734-44e9-ae6c-a09abc95e1a6_rw_1920.jpg?h=ddc7e3641da50d8ee769ee9c54d99cc3)
OFF 5TH Rewards Sweepstakes 2022 In-Store Signages
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/81e918a1-85fc-4fce-93fb-d3284b3b8f11_rw_1920.gif?h=0b66f5c0a49fd6472745b461db3d4a20)
NYC, Airfare, Hotel
OFF 5TH Rewards Sweepstakes 2022 Icon Design
OFF 5TH Rewards Sweepstakes 2022 Paid Media Instagram Stories
OFF 5TH Rewards -
Double Points Event
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/b57cbcbd-1d57-4321-95b6-f76fb857f5e6_rw_1920.jpg?h=0d1ca631560b456860d0bf617082b01c)
OFF 5TH Rewards Double Points Event In-Store Signages
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/4ef1a715-e6f6-4038-a2a3-471d6593e54c_rw_1920.jpg?h=19a8373eb1578957b745e992967cc85d)
OFF 5TH Rewards Double Points Event In-Store Signages
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/45b1c112-0b88-4cfa-bfbb-a323521be251_rw_1920.png?h=f9ea83454696924cfda509a5d17a1685)
![](https://cdn.myportfolio.com/7db1dd1f-b72f-41a2-a335-1a5255dad603/ff6bcea0-ae6f-45a6-8e0f-28befeaa9b3d_rw_1920.png?h=82fb73738c171580c1ddd01bbc612d72)