BarePro Powder Foundation
Launching Campaign
Digital Design, Web Design
Team: bareMinerals Digital Team, JWALK
Role: Designer
Creative Director: Judy Yuen 
Senior Design Lead: Abby Sheppard
Designer: Nick Xu
bareMinerals launched its NEW BarePro 16-Hour Skin-Perfecting Powder Foundation in December 2021. A sweat, humidity and transfer-resistant natural matte foundation that provides 16 hours of breathable full coverage — while visibly evening skin tone and texture over time.
It was launched together with the "Bare Your Best Skin" campaign, as well as bareMinerals announced that it will “no longer retouch or filter any model images or videos across all platforms. As of December 26, 2021, bareMinerals has started this campaign by labeling its commercials and promotional photographs with an "unretouched skin" label to show and certify that the image hasn't been filtered with beautifying technology.
BarePro Powder Foundation Digital Design Homepage Hero Banner Homepage Content Slots

BarePro Powder Foundation CRM Email
BarePro Collection Experience Page Design

BarePro Collection Experience Page

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